Why would anyone gladly pay a premium

iPhone 7 Plus packaging
Photo Sept 19, 2016 – iPhone 7 Plus just arrived. Original post written July 22, 2016.


Why would anyone gladly pay a premium when there are other providers offering a “same category” product or service at a significantly lower price?

Prevailing wisdom suggests more often than not, we get what we pay for.

Go to an Apple Store (or Apple.com) and try to negotiate a lower price for any Apple product. Not gonna happen.

i could go on a long riff about this but won’t (because i actually did riff-on but deleted it shortly after it posted).




This website is about our career health. To leave this site to read today’s post on my home health website, click here.


On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.


The text came in last night that i had hoped wouldn’t

Disney management Consultants
It took eight hours of incline peddling to reach the mountain pass.


The photo above is from my Honeymoon. It was a 17-day trip with $200 dollars in our pockets. We covered 600 miles. Not most 20-somethings’ vision of a Honeymoon.

.think .differently

Thinking, and more importantly doing, differently wasn’t learned at Disney, it was glorified.

The text came in last night that i had hoped wouldn’t.

We are somewhere close to being 100% apart on cost.

i am rationally realistic that i must begin to accept that walking away is a distinct possibility.

It will be a last resort.

But here’s the interesting thing, it will not take much longer to reach this decision.

Part of my brand is offering a value that is remarkably easy to take for granted.

My product holds a rare position in the management consulting business advising marketplace.

If a client can’t see it intuitively, it is likely to be a deal breaker.

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Something needs to happen fast



Remember some of your coolest dreams? Could they eventually get better than you dreamt them?

Something needs to happen fast. The calls and referrals are coming in faster than expected. It’s a wonderful feeling yet paradoxically, a bit concerning.

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