How to .think .differently about friendly

TEDx ideas
Issues are not what TED wants. TED wants ideas.

How to .think .differently about friendly,

There are two kinds of friendly:

  • Passively friendly
  • Assertively friendly

In passively friendly, an employee is friendly when the customer initiates contact.

In assertively friendly, the employee initiates friendly without the customer even knowing the employee is present.

Talk about the game changing power of going the extra inch.

The employee will answer the customer question anyway, so why not ask the question instead of waiting for the question?

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