Tough Love

Think You Have It Tough?
Think You Have It Tough?

Yesterday’s Christmas gift from jungle jeff to you was probably not what you expected, was it?

Tough love is what our son’s Kindergarten teacher called it.

A college roommate that became a US Marshal, handling some exceptionally criminal minds, told me that he would sometimes have to tell the people he was “guarding”, “Don’t mistake kindness for weakness.”

Our US Marshal friend is a Dad, a husband, and a really nice person. But he knows some quick moves that’ll bring the biggest brute to his knees in seconds.

The world is full of very competitive people and very competitive businesses. And there’s a phrase, survival of the fittest, that works in nature, and it works in business.

People forget this. Or, they ignore it or deny it.

I can’t.  You can’t.  No one who wants to be excellent can be unclear of this natural law.

This is why I’m upping the ante at jungle jeff.  Not by an unbearable amount, but more than 2009.

Almost forgot, if you trek on over to , and read just a few entries, you’ll see a much softer side of tough love.

Are We Listening?

Huh?  Exactly.

Hey, here’s a one-take-You Tube video from me again (howdy), jeff noel, the five-a-day blogger.

Are you starting to see how this might work for you? I mean, I’m just a common guy, working really hard at this social media phenomenon.

A few months back, I saw a You Tube video featuring Disney’s CEO, Bob Iger, answering questions as part of some panel.

What Bob Iger said, paraphrased  from memory, was this, “Disney isn’t embracing social media.  Disney is embracing the customer. The customer is embracing social media.”

Would your customers describe you or your business as hard working?  You know, staying current and relevant with their needs and desires?

We would hope our answer is a resounding yes. Why?  Because, our competition may be invisible at this point in history.

You see, there are others out there who can see something that our customers need and want, but our customers haven’t identified it yet. And neither have we.

Those other people who can see it?  They’re changing the world.