Without searching for this stuff, i (we all do) get exposed to it and often read the first bits to see if it excites me.
This culture article didn’t excite me, but it was intriguing so i read it all.
Throughout, to my trained ear, it sounded inflated.
Small business owners, especially those without a big name credibility anchor (like Disney, Apple, Google), must resort to wordsmithing messages that desperate C-Suite executives find alluring.
Kinda like the snake-oil salesman of the 1800’s.
i get it.
The world is a tough place to make a living.
And every “consulting” business that charges money to help organizations change their culture is vying for the CEO’s attention and a signed contract.
Make it sound amazing (and different from the others) or you don’t stand a chance.
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