Categories
Professionally Speaking

DREAM was a Cast Member idea

Disney Cast Member t-shirt from 1980’s
Disney Cast Member t-shirt from 1980’s.

DREAM was a Cast Member idea.

DREAM = Disney Resort Experiences Are Magic.

Gracious Hospitality became a Disney Resort Operations program in the late 1980’s that was pre-Disney Decade (1990) and pre-Performance Excellence (1993).

One of my proprietary assets is my organizational memory.

This is the ability to recall the longterm historical pros and cons from personal experience, not hearsay or books.

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Categories
Blogging & Social Media

Insane is as insane does

Disney loyalty speakers
Branded photo? Of course. When you Google “World record for most blog posts by a single author”, you will hopefully see this photo.

Insane is as insane does.

Not sure if there’s any point in starting an 11th year of daily prolific blog writing.

Two mornings from now, that will be one of two options. The other option is to stop writing five daily, differently-themed blog posts.

What’s the point of continuing?

The cumulative effort from a decade of five-a-day blogging (minimum) has resulted in having written over 2,000 more blog posts than the current posted world record for the number of blog posts written by a single (professional) author.

The posted Guinness world record is 17, 212 posts.

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Categories
So What?

Brainstorming’s goal is quantity, not quality

Mid Life Celebration art 2008
Mid Life Celebration art 2008
Mid Life Celebration art 2008
Mid Life Celebration art 2008
Mid Life Celebration art 2008
Mid Life Celebration art 2008
Mid Life Celebration art 2008
Mid Life Celebration art 2008
Mid Life Celebration art 2008
Mid Life Celebration art 2008
Mid Life Celebration art 2008
Mid Life Celebration art 2008

Brainstorming’s goal is quantity, not quality.

Putting a simple, daily hug into the fabric of school life eliminates regret.

Putting a simple, daily, morning prayer ritual into the fabric of every morning eliminates regret.

The daily morning prayer is conducted at the foot of a bed, even when traveling the globe in hotels.

The reason quantity is the goal when brainstorming is because you can only pick from what you generate.

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Categories
Video Sharing

10 minutes of Disney history (video)

Ten minutes of Disney history (video).

This is good.

Enjoy.

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Categories
Disney Brand Loyalty Book

Where is Spring Grove?

Disney Keynote Speakers
Some recent Disney name tags.

Where is Spring Grove?

For decades, Disney nametags had two images.

Mickey Mouse and the Cast Member’s first name.

In 1996 at Walt Disney World, we began celebrating our 25th anniversary.

Tom Elrod, our Marketing VP, announced that our new nametags would include our hometown.

Why?

To increase Guest to Cast interaction.

“Where’s Spring Grove? Is that near Pittsburgh?”

“No.”

And at this point, it doesn’t matter.

What mattered was that a conversation had begun.

Hometowns became an icebreaker.

This was all done by design.

Note: The risk was in the breaking from 41 years of nametag tradition. It was one of the simplest and best ideas we ever implemented. As an unforeseen benefit, hometowns also increased Cast to Cast interaction.

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This website is about our WORK. To ponder today’s post about our HQ, click here.

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