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Brand Loyalty

Where Do Nice Guys Finish?

Hayward Field, University of Oregon
Hayward Field, University of Oregon
Apple Store Is 30 Minutes Away
Apple Store Is 30 Minutes Away

A week ago I dropped my fairly new iPhone 4, destroying the screen. Went online and scheduled an Apple Customer Service call. A little later, we spoke, and they were willing to overnight a new iPhone 4. Declining the overnight option, I decided to take my chances, and had the phone rep book a Genius Bar appointment at the local Apple Store.

So I get to the Apple store, but left within 10 minutes.

You see, the Apple Genius Bar guy claimed the phone rep said everything correctly except for one thing. “Uh oh”, I thought, “What did he forget to tell me?”

The Apple Store guy says, “He didn’t tell you that I can give you a new phone at no charge.”

He said telling the truth goes a long way.

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