Leaders Focus On Culture

Of the things a leader can spend time doing, maintaining, growing and reinforcing corporate culture should be on the short list of critical success factors.

Can you imagine trying to be world-class with an average corporate culture?

Can you imagine a team of highly energized, focused, and driven professionals in an average corporate culture?

What would happen if a great organization took it’s corporate culture for granted?

What would happen to a good (not great) organization that elevated it’s corporate culture?

The other day, I went outside my Hotel for a breath of fresh air. During a ten minute break to take a walk, I shot a half dozen “one-take-You Tube videos”.

Most of them were about culture.  You can observe a lot by watching:

Maybe you are all set with your corporate culture. Maybe you have a great personal culture for you and your family. You do focus these business applications to your personal life, right?

Branding Publicity Stunts?

Air Tran publicity “stunt”

Cirque du Soleil publicity “stunt”

Getting the word out about your business has never been more important. Never more difficult.

Why?

Because the Internet has opened the flood gates on the consumer attention span.

Good luck with your endeavors.  Hope today’s jungle jeff post inspires you to think differently and more creatively.  It sure has for me.

Carpe diem, jeff noel 🙂