Leadership’s obligation regarding social media

embracing change
the social media ship has set sail, even if it doesn’t look like a ship (photo: Jamie Scott)


Leadership’s obligation regarding social media?

Embrace it.

In three weeks, WordPress is releasing it’s second major update for 2012 – WordPress 3.5.

Great leaders look ahead. The customer is embracing social media. That’s the main reason to love it, because you love your customers.

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Note: So here we are , roughly three months after WordPress’s latest efforts to make it easy to use and embrace. Some are ecstatic, some relatively unimpressed. Of course.