Categories
If Disney Ran Your Life

Mickey filling in for Vanna

Last night, the TV was on and i heard that Vanna is filling in for Pat as he recovers from surgery.

Can’t help but wonder what happened on the backstage side of our business to come up with this (Wheel of Fortune last night).

Big, fun, creative marketing ideas are a different kind of creativity than the day to day grind on the customer service front lines.

You understand the difference, right?

Marketing creativity is seen publicly by millions. Front-line operational creativity is invisible to customers (Guests).

Marketing creativity can become an annual event like the recent, “I’m going to Disney World” super bowl commercial, but no customers are personally impacted while visiting a Disney Destination because of that creative idea.

Frontline operational creativity can become a new customer process (or a removal or improvement of an existing process) and impact tens of millions of customers (Guests) annually, year after year. Additionally, one process enhancement can impact not only each customer, but every interaction with every employee – literally billions of interactions annually, year after year.

You want an example right?

Sure, take the FastPass clocks at FastPass eligible Disney Attractions. The clocks were a frontline Cast Member idea. Originally, it was an argument awkward debate between the Cast Member and the Guest as to who’s watch had the “correct” FastPass entrance time. The clocks became the official tie-breaker when two watches didn’t match and life returned to normal for every customer henceforth.

Backstage, Castzooming (Costuming), the process whereby Employees (Cast Members) obtain their daily Disney Costumes moved from a daily one-for-one exchange to a once a week, all five costumes exchange. Not only that, Cast Member asked to be able to take them home. Billions of cumulative employee interactions enhanced by two radical front line employee ideas.

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Categories
If Disney Ran Your Life

.think. intentionally

Quote from Diversity book
Brad Smith became Intuit’s president and CEO in January 2008.

 

Out and Equal at work
Out and Equal looks like a great read. Upper right corner is George Kalogridis.

 

i wonder if in 100 days this will become my new tag line.

.think .intentionally

Like much of life, time will tell.

PS. Disney’s secret sauce is intentionality. Disney over-focuses on the same things others under-focus on or ignore.

Diversity is one of Walt Disney World’s seven internal values.

 

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Categories
If Disney Ran Your Life

Work like you mean it

Disney Keynote Speakers
Waiting in line yesterday i Googled “Disney Keynote Speakers” (top center)

 

Best Disney Speakers
Waiting in line yesterday i Googled “Best Disney Speakers” (top center)

 

Work like you mean it.

 

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This website is about our career health. To leave this site to read today’s post on my home health website, click here.