If Brand Loyalty doesn’t make perfect sense, nothing i say will matter

When you believe in something all the way, no convincing is necessary. When you don’t, no amount of convincing will be enough.

If what Disney Brand Loyalty does, how we do it, and why we do it doesn’t make perfect sense, no amount of my content will ever be enough to convince you.

The good news?

It’s not worth it for either of us to convince the other of anything different.

There’s irrefutable evidence in the form of historical Customer and Employee loyalty that needs no defense.

That said, may you and your business endeavors bring you the personal vibrancy and organizational vibrancy every great leader dreams of.

Ps. In the off chance, you’re feeling compelled to take a risk, the worst that will happen is you’ll have lost an hour of your life to “what might have been.”

An hour.

Two 30-minute “Modern Family” reruns. Almost makes the chance seem worth it, no?

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This website is about our WORK. To ponder today’s post about our HOME, click here.

The Why of Disney Brand Loyalty

Why does Disney focus on creating powerful and lasting emotional connections?

Here’s how easy the answer is; if you could only pick one of these two, which would you pick?

1. A legendary customer service culture reputation every employee believes is worth defending.
2. A customer service culture that can never seem to go from good to world-class.

Sometimes, the answer is that obvious.

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This website is about our WORK. To ponder today’s post about our HOME, click here.

Disney Brand Loyalty Beliefs

Employees are customers too.

Emotion trumps everything.

Customer loyalty grows and sustains itself in direct proportion to employee loyalty.

Employees treat customers in a similar fashion to how they are treated by their leaders.

Leadership is the silver bullet for loyal employees and customers.

People don’t leave companies, they leave leaders.

Customers can’t perceive the quality of your cultural infrastructure, they can only perceive if you love them of not.

Customer loyalty is our number one business metric.

A 1% increase or decrease in customer loyalty gains or loses millions in revenue. And anything more than 1% can make or break a year, a decade, a lifetime.

The goal of great customer service is to get your customers to definitely recommend and definitely return. Definitely crushes “most likely and probably”.

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This website is about our WORK. To ponder today’s post about our HOME, click here.

What this Disney Brand Loyalty Book will do:

It will offer a simple fix: however, it will not provide an easy fix.

It will intrigue, rather than entertain, you.

It will reveal Disney’s Brand Loyalty cultural architecture.

It will answer, “where do we start” by providing Disney’s Loyalty cultural blueprints.

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This website is about our WORK. To ponder today’s post about our HOME, click here.

What this Disney Brand Loyalty Book will not do:

It will not offer an easy fix; however, it does provide a simple fix.

It will not entertain you.

It will not hold your hand.

It will not answer all your questions.

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This website is about our WORK. To ponder today’s post about our HOME, click here.