Magic for Sale

Magic for Sale? Yes, since 1984-ish, when Tom Peters released the book, “In Search of Excellence”. We began packaging our world-class Disney business insights and ran seminars out of Disney University until we needed a new venue, and thus Disney Institute was born. You can also buy some Magic formulas from me and a host […]

You’d never believe backstage Disney looks so unmagical

  You’d never believe backstage Disney looks so unmagical. Disney backstage areas are clean, functional and efficient, but they will never win any awards for being Magical. Why? Roy Disney said, “Only spend money on things the camera can see.” What is the camera? Our Guests’ eyes. If our Guests can’t see it, we don’t […]