Categories
Could This Change Your Life?

Stumbling can be good

Trail Magic: when your business trail leads others to organizational vibrancy. Photo: screen shot from one of Evan’s video trailers.

Stumbling can be good sometimes.

Earlier this week i stumbled upon a digital storyteller.

We both loved the insane serendipity to our connection. So random.

So potentially important.

We talk in a few days.

Why wait?

Thursday afternoon can be late to plan for a Friday meeting. Then there’s the weekend, etc.

PS. Happy Saturday (as i write this).

•  •  •  •  •

This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.

Categories
Brand Loyalty Quotable

Dear jeff, this is marketing

Floor seating was all that was available. It was perfect. One of my Summer offices.

Marketing has been on my mind since day one (early 2008), specifically the brand story.

Why?

Because brand is the first thing people think of when they see or hear your name.

If consumer thoughts are remarkable, you stand a greater chance of being a natural choice at a high price point.

Being the same as the others is no way to get picked. Neither is offering a low fee, because someone is always willing to bid lower to get picked.

A clear, concise, and compelling marketing message is your best sales tool.

Nothing happens until a sale is made.

When humans make choices–that’s marketing. Marketing is the difficult work of telling a story that resonates, of bringing a consistent set of promises to people who want to hear them.

Seth Godin

Marketing isn’t about shortcuts, hustle or deception. Marketing is the art (and the science) of serving the people you seek to serve, to do better work by finding and satisfying needs. Marketing is the practice of making things better by making better things.

Seth

•  •  •  •  •

This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.

Categories
It's Not Over Rated

Sell more, to more people, more often

gag gifts for easter
Wind him up and watch him GO. He walks and poops jelly beans. Photo, 12 hours ago at Publix.

Every marketing department in every organization has one job: sell more, to more people, more often.

And in many departments, admirable values are not driving decision making. Yes, this is funny. And to some people, it is also childish. Poop jokes. Whatever sells, right?

•  •  •  •  •

This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.

 

Categories
it's overrated

What marketing ​soundbite would you propose

No one has ever pushed me or my team to think differently the way Jeff has.

No one has done a better job of getting me and my organization to think differently.

Jeff inspires, excites, and motivates as if he is Walt Disney himself.

A modern day Walt Disney.

A category of one.

Jeff points you to your truth.

Our organization will never be the same.

We never knew how vibrant we could become until Jeff led us there.

He helped us solve our unsolvables.

He taught us how to become a category of one.

•  •  •  •  •

This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.

 

Categories
Disney Brand Loyalty Book

The world’s first choice for a Disney Keynote Speaker in Orlando

Disney Keynote Speakers
Repetition is a big part of marketing.

The world’s first choice for a Disney Keynote Speaker in Orlando.

What would you do to market your business when you are still the only employee?

What could you do to market your business when you are still the only employee?

What are you doing to market your business when you are still the only employee?

 

•  •  •  •  •

This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.