Categories
Disney Brand Loyalty Book

Four tier brand?

Four tier brand?

Perhaps.

  1. Magic like Walt
  2. Future like Elon
  3. Ordinary like jeff
  4. Simple like Steve Jobs

On the lookout for a radical revelation during Covid19.

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Categories
Professionally Speaking

Solving for 4 key issues

Three-city trip coming soon. March 20 actually changes to March 19.

Solving for 4 key speaking issues:

  1. What subject is he famous for?
  2. What does he look like on stage?
  3. Isn’t he too expensive?
  4. Where is his book?

Here’s how:

  1. Customer Service (build off of TED Talk)
  2. TED is too long, insert 30-second sizzles
  3. 2020 is the year of exposure vs revenue
  4. Go the Extra Inch is first Disney business book to release

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Categories
Blogging & Social Media

Profile this

Disney Keynote Speakers
Some Disney name tags.

Two current choices. One on Twitter, one on LinkedIn.

.think .differently about Organizational Vibrancy…30-year Disney & Disney Institute Keynote Speaker helping you fix things so you can sleep better.

Or…

Want a common language, a simple vision, and scalability? Memorable engagement, brilliant insight, and easy to do?

Slay your biggest Customer Service and Leadership challenges with world-class, transferable, time-tested Customer Service architecture from a life at Disney.

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Categories
Could This Change Your Life?

Stumbling can be good

Trail Magic: when your business trail leads others to organizational vibrancy. Photo: screen shot from one of Evan’s video trailers.

Stumbling can be good sometimes.

Earlier this week i stumbled upon a digital storyteller.

We both loved the insane serendipity to our connection. So random.

So potentially important.

We talk in a few days.

Why wait?

Thursday afternoon can be late to plan for a Friday meeting. Then there’s the weekend, etc.

PS. Happy Saturday (as i write this).

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Categories
Brand Loyalty Quotable

Dear jeff, this is marketing

Floor seating was all that was available. It was perfect. One of my Summer offices.

Marketing has been on my mind since day one (early 2008), specifically the brand story.

Why?

Because brand is the first thing people think of when they see or hear your name.

If consumer thoughts are remarkable, you stand a greater chance of being a natural choice at a high price point.

Being the same as the others is no way to get picked. Neither is offering a low fee, because someone is always willing to bid lower to get picked.

A clear, concise, and compelling marketing message is your best sales tool.

Nothing happens until a sale is made.

When humans make choices–that’s marketing. Marketing is the difficult work of telling a story that resonates, of bringing a consistent set of promises to people who want to hear them.

Seth Godin

Marketing isn’t about shortcuts, hustle or deception. Marketing is the art (and the science) of serving the people you seek to serve, to do better work by finding and satisfying needs. Marketing is the practice of making things better by making better things.

Seth

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