If McDonald’s copied Apple’s marketing vibe

Insanely clever, understated humor.

Who couldn’t use a smile or decent chuckle at work?

Insight: Apple has a signature (branded) formula for their new product announcements. The director captured that brilliantly.

McDonalds on the other hand, has created an unmistakable brand built on grease and “secret ingredients” covered in bread crumbs.

Two world-recognizable brands.

Two distinctly different emotional connections.





On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.


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