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Disney Brand Loyalty Book

Emotional connections fuel loyalty

hierarchy of 2018 needs
Truth. Yesterday on Twitter.

 

wisdom
More truth. Yesterday at the gym.

 

Turtle crossing road
From this far away the turtle saw me and tucked in.

 

Florida Gopher tortoise
While she came out a little, she was never convinced i wasn’t there to do harm. i sat in the middle of the road for a few minutes and talked to her. It wasn’t enough.

 

Emotional connections fuel loyalty.

To create an emotional connection, something positive and unexpected has to happen.

Even the smallest positive gestures, if unexpected, are powerful.

If the positive thing was expected, it protects against delivering a negative experience, but, it doesn’t surprise and delight.

Magic happens when we are delightfully surprised.

However, meeting expectations, while decent, never moves our needle to raving fan.

When Ben at Thinking Heads emailed that he finally received the video clip, he added, “It’s excellent.”

He’s seen a few speaker videos in his two-decade career in the business.

To which i thought to myself, “Wow.”

 

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No really

You can observe a lot by watching

truth in advertising
Truth in advertising birthplace…

 

truth in advertising
Truth in advertising had to start somewhere…now we know where.

 

The odds of spotting this sign at the very end of an eight-mile walking day were slim to none.

Somehow though, it happened.

Being a noticer is a blessing and a curse.

Your mind is always on.

In the wilderness, this helps you avoid danger.

In the civilized world, it allows you to be a better teacher.

 

•  •  •  •  •

This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.

 

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So What?

The tricky part of leadership is really quite simple

Miami Heat lower bowl seats
The trick is to see more, from more angles, and then use that to be remarkable.

 

The tricky part of leadership is really quite simple.

The trick is to see more, from more angles, and then use that to be remarkable.

Simple doesn’t mean easy, but it does mean simple.

See. Think. Ask. Do.

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Categories
No really

Because we are usually so busy doing that we have precious little time

Beach warning flag chart
There is always a certain degree of risk in each and every day – are we mindful?

 

As a leader, it’s an amazing accomplishment to be fully in the moment and see things we don’t normally see.

In a professional environment, this is extremely challenging to do because we are usually so busy doing that we have precious little time to pay attention to anyone else.

But when we do find time, it can be transformational in our comprehension of our work environment.

And this may reveal a breakthrough, potentially.

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