Phrases and icons help organizations (and people) shape their brand, maintain their brand, enhance their brand and perpetuate their brand.
Most people have no idea what I’m talking about, at least not consciously. Once you hear the branding message, it’ll make more sense.
Enjoy this one-take-You Tube video from me, jeff noel (hello), the five-a-day blogger:
Tomorrow, I’ll expand on this concept. You’re sure to gain valuable insight from these simple, and I man ridiculously simple, examples.
The key to the simple stuff? That’ll be revealed soon too.
Of the things a leader can spend time doing, maintaining, growing and reinforcing corporate culture should be on the short list of critical success factors.
Can you imagine trying to be world-class with an average corporate culture?
Can you imagine a team of highly energized, focused, and driven professionals in an average corporate culture?
What would happen if a great organization took it’s corporate culture for granted?
What would happen to a good (not great) organization that elevated it’s corporate culture?
The other day, I went outside my Hotel for a breath of fresh air. During a ten minute break to take a walk, I shot a half dozen “one-take-You Tube videos”.
Most of them were about culture. You can observe a lot by watching:
Maybe you are all set with your corporate culture. Maybe you have a great personal culture for you and your family. You do focus these business applications to your personal life, right?
Disney Truly Makes Me A Better Person. Why? How?
Because I understand completely how Disney operationalizes it’s culture.
“Culture is what people think and do, without thinking”. — jeff noel
One of the easiest ways is to use traditions. Our Country does. All great Countries do. So if it works for Countries and for Companies, why couldn’t it work for individuals?
Here’s a You Tube video describing the power of a simple “family tradition”:
Our son will always remember our Twistee Treat tradition. Always? Guarantee it. How?
Because of the repetition. Why do we celebrate holidays year after year? It gets ingrained into our being. It’s who we are.
When that happens, people do things without even thinking. It was Monday, in Lahti, Finland. I was there representing Team USA at the Masters Track & Field World Championships.
Even with all the distractions, I knew it was Monday and that meant Twistee Treat day. Maybe this is so simple it’s flying right over your head.
Until I understood this phenomenon, I could not break through to greater success. Carpe diem, jungle jeff 🙂