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Professionally Speaking

The paradox of becoming more efficient versus becoming more brave

Lee Cockerell presenting jeff noel with the first copy of The Customer Rules
The most influential business mentor ever, Lee Cockerell (photo: Michelle Sindy)

 

The thing about becoming more productive and more efficient, and talking and sharing tips and tricks is this:

In our battle for efficiency and speed, we hide from becoming more brave.

Who gives a rat’s behind if our mediocrity and conformity is slick and polished?

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