who knew there was an American Society For Quality?
Dear Son, is it time to change the leadership tone here, to grow up? Our son turns 12 today. He’s old enough (has been for some time) for the leadership volume to be dialed up. It’s been fun, exciting, and challenging here at jungle jeff to stay within a professional framework to leave a trail for him, without crossing any career lines.
Tomorrow, we start coloring on a bigger page. Not outside the lines, just bigger and more colors.
Photo: Milwaukee, WI… May 2012
Some Are Born With A Personal Brand
Do you have a personal brand? Does it even cross your mind?
Not your company’s brand.
You have one, guaranteed. And you might be unaware, it’s your reputation.
Larry the cable guy came to service our BrightHouse cable connection. Without even being aware, he:
Was assertively friendly from the very first second
Reassured us he was a great technician
Built a relationship first, before starting his work
Separated his task from his purpose
Went above & beyond
Larry the BrightHouse cable guy has an
awesome personal brand. It’s my professional opinion that he wasn’t fully aware of it’s positive power.
Which just so happens to compliment and tier up to his company’s brand.
Well done. And,
thank you Larry.
1 Commonly forgotten Business tip for personal and small business branding. This ain’t no shirt and tie message, just common sense, following this morning’s run in the hot, heavy, humid Florida air:
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Deer In The Headlights?
Most people are afraid to ask this question.
And if they do have the courage to answer it, most likely, it’s an inflated view.
Why is this?
It’s because we place the value on two things that are not relevant:
What we did in the past
What we intend to do in the future
Take a look at the stock market, or baseball.
Past performance and future goals may be indicators, but they are far from perfect math.
What are you doing right now that makes you indispensable?
Right now, today, what makes you the clear choice, the most expensive valuable choice?
Phrases and icons help organizations (and people) shape their brand, maintain their brand, enhance their brand and perpetuate their brand.
Most people have no idea what I’m talking about, at least not consciously. Once you hear the branding message, it’ll make more sense.
Enjoy this one-take-You Tube video from me, jeff noel (hello), the five-a-day blogger:
Tomorrow, I’ll expand on this concept. You’re sure to gain valuable insight from these simple, and I man ridiculously simple, examples.
The key to the simple stuff? That’ll be revealed soon too.