Categories
Freaks unite

What we really want is change, right?

Disney trucks
Three Disney trucks, all with animated digital side panels.

 

When you are talking with a client, ask:

  • What change are you seeking?
  • Who will change?
  • Why will they change?
  • How soon will they change?
  • How does the keynote speech ensure the change you seek?

Remind your potential client the reason they’re wanting a live presentation and not a memo or meeting is that your closeness, your energy, your karma, and your humanity are catalysts.

Sparks if you will.

Fire starters.

 

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This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.

 

Categories
Disney Brand Loyalty Book

AMA Message Last Night

Disney World Logo
Lunch yesterday, November 19 at Disney’s Coronado Springs Resort.

 

Disney Pixar Coco Ad
Disney Pixar Coco Ad at Disney’s Coronado Springs Resort.

 

Disney Pixar Coco Ad
Closeup. Ps. We have tickets to see Coco on Thanksgiving Day (lower right corner).

 

Disney Pixar Coco Ad
Another closeup.

 

Disney's Coronado Springs Resort.
Real life closeup.

 

Disney World K-9 Unit vehicle
Parked next to us.

 

Disney World Construction cranes
Disney World Construction cranes from our parking space at Disney’s Coronado Springs Resort.

 

American Music Awards last night on ABC.

This…

Glorious.

Glorious.

i was born for this.

Born for this.

What?

It’s different for each of us.

And it’s glorious.

Glorious.

You were born for it.

Born for it.

Are you ignoring it?

Ignoring it?

What?

Your purpose in life.

Do you know it?

Are you living it?

•  •  •  •  •

This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.

 

Categories
If Disney Ran Your Life

A cut and paste Pixar story basics list from Emma Coats

Disney University lobby
Yesterday at 11:30am, waiting for lunch group.

 

A cut and paste Pixar story basics list from Emma Coats:

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Pixar story artist Emma Coats has tweeted a series of “story basics” over the past month and a half — guidelines that she learned from her more senior colleagues on how to create appealing stories:

#1: You admire a character for trying more than for their successes.

#2: You gotta keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. They can be v. different.

#3: Trying for theme is important, but you won’t see what the story is actually about til you’re at the end of it. Now rewrite.

#4: Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___.

#5: Simplify. Focus. Combine characters. Hop over detours. You’ll feel like you’re losing valuable stuff but it sets you free.

#6: What is your character good at, comfortable with? Throw the polar opposite at them. Challenge them. How do they deal?

#7: Come up with your ending before you figure out your middle. Seriously. Endings are hard, get yours working up front.

#8: Finish your story, let go even if it’s not perfect. In an ideal world you have both, but move on. Do better next time.

#9: When you’re stuck, make a list of what WOULDN’T happen next. Lots of times the material to get you unstuck will show up.

#10: Pull apart the stories you like. What you like in them is a part of you; you’ve got to recognize it before you can use it.

#11: Putting it on paper lets you start fixing it. If it stays in your head, a perfect idea, you’ll never share it with anyone.

#12: Discount the 1st thing that comes to mind. And the 2nd, 3rd, 4th, 5th – get the obvious out of the way. Surprise yourself.

#13: Give your characters opinions. Passive/malleable might seem likable to you as you write, but it’s poison to the audience.

#14: Why must you tell THIS story? What’s the belief burning within you that your story feeds off of? That’s the heart of it.

#15: If you were your character, in this situation, how would you feel? Honesty lends credibility to unbelievable situations.

#16: What are the stakes? Give us reason to root for the character. What happens if they don’t succeed? Stack the odds against.

#17: No work is ever wasted. If it’s not working, let go and move on – it’ll come back around to be useful later.

#18: You have to know yourself: the difference between doing your best & fussing. Story is testing, not refining.

#19: Coincidences to get characters into trouble are great; coincidences to get them out of it are cheating.

#20: Exercise: take the building blocks of a movie you dislike. How d’you rearrange them into what you DO like?

#21: You gotta identify with your situation/characters, can’t just write ‘cool’. What would make YOU act that way?

#22: What’s the essence of your story? Most economical telling of it? If you know that, you can build out from there.

Next Blog

Branding Publicity Stunts?

Air Tran publicity “stunt”

Cirque du Soleil publicity “stunt”

Getting the word out about your business has never been more important. Never more difficult.

Why?

Because the Internet has opened the flood gates on the consumer attention span.

Good luck with your endeavors.  Hope today’s jungle jeff post inspires you to think differently and more creatively.  It sure has for me.

Carpe diem, jeff noel 🙂

Categories
Uncategorized

Disney, ESPN, Disney Channel, Walt Disney?

Disney, Walt Disney, Pixar, ABC, ESPN, Disney Channel, Hannah Montana, Jonas Brothers, Rascal Flatts, Disney Studios, Bob Iger, Disneyland, Disneyland Paris, Hong Kong Disneyland, Tokyo Disneyland, The Walt Disney World Resort, plus dozens more Disney brands.

Everyday I read or hear of several more companies that use blogs, Facebook, Flckr, LinkedIn, You Tube, Twitter and various other forms of Social Marketing.

Some call it Social Networking, or Social Media.  At the end of the day, for me, it’s entirely about marketing.

What do you know about keywords, tags, meta tags, titles, SEO, search engines, social marketing, etc?

Exactly!

Best wishes for your purposeful plan today.  Carpe diem, jungle jeff 🙂