Categories
Anyone Else Think Like This?

Playing it safe is risky and what most fail to do

Playing it safe is risky and what most fail to do.

Stop.

PS. Common sense doesn’t mean a damn thing if we don’t do these two simple steps, here.

 

Categories
Anyone Else Think Like This?

Playing It Safe Is Risky

Do We Live In Fear?
Do We Live In Fear?

Nothing ventured, nothing gained.

Age-old wisdom.

We all know this, and we all understand the ramifications.

It’s a catch-22.

Darned if you don’t, darned if you do.

So what do you do?

Play it safe?

Too risky.

Take the risk?

Still too risky.

Is there a middle ground?

Are We Listening?

Huh?  Exactly.

Hey, here’s a one-take-You Tube video from me again (howdy), jeff noel, the five-a-day blogger.

Are you starting to see how this might work for you? I mean, I’m just a common guy, working really hard at this social media phenomenon.

A few months back, I saw a You Tube video featuring Disney’s CEO, Bob Iger, answering questions as part of some panel.

What Bob Iger said, paraphrased  from memory, was this, “Disney isn’t embracing social media.  Disney is embracing the customer. The customer is embracing social media.”

Would your customers describe you or your business as hard working?  You know, staying current and relevant with their needs and desires?

We would hope our answer is a resounding yes. Why?  Because, our competition may be invisible at this point in history.

You see, there are others out there who can see something that our customers need and want, but our customers haven’t identified it yet. And neither have we.

Those other people who can see it?  They’re changing the world.