Why would anyone gladly pay a premium

iPhone 7 Plus packaging
Photo Sept 19, 2016 – iPhone 7 Plus just arrived. Original post written July 22, 2016.


Why would anyone gladly pay a premium when there are other providers offering a “same category” product or service at a significantly lower price?

Prevailing wisdom suggests more often than not, we get what we pay for.

Go to an Apple Store (or Apple.com) and try to negotiate a lower price for any Apple product. Not gonna happen.

i could go on a long riff about this but won’t (because i actually did riff-on but deleted it shortly after it posted).




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On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.