Categories
What Are You Waiting For?

Exposure trumps revenue in 2020

Dream. Create. Inspire. i am in charge of this at my company as the only full-time employee.

Exposure trumps revenue in 2020.

This revelation just appeared minutes ago while replying to an early business-day-client email.

This year is about marketing and getting the word out.

Why?

The theories about many business strategies and tactics are simply that, theories.

If you have owned your business for at least 11 years, you absolutely understand. If you are in the first year to five years, you haven’t yet discovered the reality of longer-term growth and reputation marketing.

Burn the ships.

.think .differently

Over-focus.

Super excited.

Day one.

•  •  •  •  •

This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.

Categories
Do Not Pass Go

To fame or not to fame

To fame or not to fame.

The speaker agent posted the question on a LinkedIn thread. See photo above.

And i ask the question because occasionally i wrestle with how well known do i want to be known, because becoming well known is marketing 101.

When a business is a one person show it’s really important that the intended and potential audience is clear about who the person is and what they do and how that person can help them and their business.

Try to imagine owning a business where you are the central figure for your product and your service. Then think about world-class branding and marketing, and the dilemma should become obvious.

•  •  •  •  •

This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.

Categories
Being Brave

Drum roll please?

Negotiate like a Mouse? Or like Bob Iger? Or both?

Drum roll please?

Today is the moment that will determine 2020 vibrancy for two sides.

One side is a 1000+ employee organization. The other side is a one-person army.

In minutes, i’ll be hitting the send button and the price is shared. The email is the fifth in a series of pitches.

Five email pitches, plus conversations, is an example of .think .differently

Non-traditional processes can be overbearing for executive steeped in business tradition.

For the first time ever, i’m prepared to negotiate because there’s room for it in the price.

That said, i’m also prepared to walk away.

This is going to be an extraordinary learning opportunity.

•  •  •  •  •

This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.

Categories
Dear Son

Change your scripts and you change your results

Disney Customer Service Speakers
One of 2017’s Writer’s Retreat locations.

 

Often in business, our decision is driven by price.

Sometimes, like yesterday, the price i’ve come to expect wasn’t available.

Two choices.

Buy now at the higher price.

Wait and hope the price drops.

Here’s the catch.

Waiting may limit the flight choices and the price may increase even more.

It felt great to rewrite the old script that said, don’t pay the higher price.

The new script says, make a decision now and move on.

Unmade decisions pile up and overwhelm.

Decisiveness comes with a price – the speed of business, and sanity.

•  •  •  •  •

This website is about our WORK. To ponder today’s post about our HQ, click here.

 

Categories
Dear Son

Every CEO gets to take a stand or waver

Goals quote
Things only become sayings or cliches if they are true. From LinkedIn yesterday.

 

The event planner left a voice message yesterday saying my price was too high for her client, even though i offered two discounts. (one for 100% advance payment, the other for contracting a second, future, engagement simultaneously.

One standard $3,500 discount for 100% advance payment, and another $2,000 for what i creativity labeled “seed discount”; a goodwill gesture anticipating future bookings.

The $2,000 seed discount would be added back into the second contract, so it’s technically not a discount – more like a short-term loan to help them meet short-term budget constraints for the first booking.

i love being able to talk about price integrity with conviction and commitment.

The real client – the event planner’s client – wants an amazing Disney speaker for a half-day leadership engagement for her association’s 27-member statewide board of directors.

She’ll find less expensive options.

i’m a firm believer you get what you pay for.

•  •  •  •  •

This website is about our WORK. To ponder today’s post about our HQ, click here.