Solving for 4 key speaking issues:
- What subject is he famous for?
- What does he look like on stage?
- Isn’t he too expensive?
- Where is his book?
- Customer Service (build off of TED Talk)
- TED is too long, insert 30-second sizzles
- 2020 is the year of exposure vs revenue
- Go the Extra Inch is first Disney business book to release
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