Categories
Am I The Only One?

How good do you want to be?

Fox 31 news van, Denver Colorado
A couple days ago walking to the Authority Rainmaker 2015 after party

 

How good do you want to be?

Good enough to go viral?

Good enough to lead the category?

Good enough to become the category?

Headline news:

Competitive immunity comes from being a category of one.

 

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Categories
Anyone Else Think Like This?

Why is rare so valuable?

She Sells Sea Shells storefront sign on Sanibel Island

 

Boxes and boxes of sea shells for sale on Sanibel Island

 

Expensive sea shells at She Sells Sea Shells on Sanibel Island

 

The herd is easy to spot.

The misfit too.

One is rare. One is not.

Rare is exponentially more valuable.

Why?

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Walt Disney was “crazy”

Inspiration can come from the most unlikely source.

Do you ever find this to be true?

It’s like a gift, right under our nose, waiting to be unwrapped.

Except for one thing.

We rarely take notice.

Walt Disney spent a lifetime teaching his associates to pay attention to the smallest of details.  Details so “insignificant” that some would say, Walt, that’s too much perfection.  The audience won’t see that kind of perfection. Many people thought Walt Disney was crazy because of his obsession with small details.

Walt would shoot back, They may not see perfection, but they can feel it“.

Little details.  Little gifts, so to speak.

Insignificant details that become redundant, and most would avoid the effort, because it would cost too much or take too long.

And the payoff?  Nothing. The Guests will never notice.

That was the genius of Disney’s founder, Walt Disney.

It’s every Leader’s duty to keep that genius alive at The Walt Disney Company.

This past Sunday, my wife, son, and I enjoyed a few late afternoon hours at Disney’s Blizzard Beach Water park.  It was 85 degrees and sunny.  Palm trees and tropical flowers everywhere.

We had a wonderful afternoon.

Later that night, as I was cleaning off the countertop, putting away my wallet, keys, and receipts, I noticed something.

A small detail.

On our admission pass was Minnie Mouse, smiling like she always does.  That wasn’t actually the small detail.

What really caught my attention were the two words on either side of Minnie.

CELEBRATE EVERYDAY!”

So, that’s exactly what I did today.

And you know what else?

Can’t wait to do it all over again tomorrow.

Disney Parks ARE the Happiest places on Earth.  How cool is that?