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Disney Brand Loyalty Book

.think .differently about recommendations and branding

Disney Institute keynote speakers
Disney Institute classroom – in this photo, the Living Seas VIP Lounge (backstage, not open to the public). A staged photo, but you knew that, right?

 

Letters of recommendation are typically superfluous, written by people who the applicant thinks will impress a potential client.

And often, the author has offered to write whatever the recipient would like them to focus on.

If you can’t understand this, it simply means you’ve never had to market yourself or your personal business.

Please don’t get me wrong, there are exceptions.

They’re rare.

And they are also difficult to tell apart from the orchestrated ones.

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Professionally Speaking

The day just unfolded in the normal way, until…

Lee Cockerell podcast
Listened to this one on Monday’s run to Magic Kingdom.

 

Voice message while driving to the High School to volunteer my time.

Listened to it while walking from car to meeting.

Sent quick text to acknowledge, and update, the sender.

After the meeting, a new email with additional details.

Sent email to both parties letting them know the meeting was over and i would call in 15 minutes, as soon as i got home (to my office).

Before we hung up, i was confirmed to take the place of a world-class Disney Keynote Speaker for a Montreal conference in two weeks.

 

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Professionally Speaking

Impeccable timing is beginner’s luck amplified

LinkedIn work referral

 

(photo: While driving downtown yesterday, the digital phone rang.)

What is this thing called karma and the law of attraction?

Impeccable timing is beginner’s luck amplified.

It’s not a business until people start referring and recommending you.

The one above is not the first. Several within the last 30 days.

Counting today, ten more days until retirement from Walt Disney World.

There is a significance to 40 days and forty nights.

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