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Quotable

i spy wiff me little eye

GNP.
GNP.

As I grow older I pay less attention to what men say. I just watch what they do.

Andrew Carnegie

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Disney Brand Loyalty Book

i am Disney

Disney Speakers
Two of us are Disney.

 

Disney Keynote Speakers
Intentionally placed on every table.

 

Disney Institute seminar Speakers
Balloons intentionally placed to create Magic. Height was definitely not intentional.

 

We were awarded this distinctive honor yesterday.

 

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This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.

 

Categories
Disney Brand Loyalty Book

REPUTATION: Connect Like You Mean It

 

REPUTATION: Connect Like You Mean It. The three blueprints Disney Leaders use to create superior loyalty and shareholder value.

 

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This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.

 

Categories
Disney Brand Loyalty Book

Anyone can sign up for this unfair advantage

scoreboard
Tampa Catholic had an unfair advantage – they played better as a team for the first three quarters. Above: score at start of 4th quarter.

 

scoreboard
In the fourth quarter, we outscored Tampa Catholic 14-8…too little, too late.

 

Here’s a sign you never seen hanging in a lawyer’s office,  a High School lobby, or a cable service provider’s headquarters:

We have an unfair advantage: WE CARE MORE THAN ANYONE ELSE.

Easy to promise.

Anyone can make this promise.

Literally impossible to live up to.

But if you did it, it would work.

More than any other skill or attitude, this is what keeps me (and most people in general) coming back.

Good luck today, with what you do for a living.

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This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.

 

Categories
Disney Brand Loyalty Book

Organizational Reputation Momentum

Blaze Pizza
Yesterday’s lunch at Disney Springs.

Did you know that:

  • Customer satisfaction does not lead to customer loyalty?
  • Emotions trump everything else you offer in your customer’s experience?
  • Your customer’s loyalty is the most important business success metric?

Imagine if you could:

  • Learn the single criteria for ensuring and growing customer loyalty?
  • Equip your entire workforce to easily do more than they are paid to do to surprise and delight your customers?
  • Replicate and scale customer loyalty day in and day out?

You don’t have to imagine it. You’ll discover how to do all the above in the next 60 minutes, and you’ll not only hear the insights, you’ll experience many of them first hand before you leave this room.

 

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1. Open with 3 questions that introduce startling statistics or facts your listeners don’t know – but would like to know – about the:

* Scope of the problem you’re solving.

* Urgency of the issue you’re addressing.

* Dramatic shift in the trend or topic you’re discussing.

Are you thinking, “Where do I find these startling statistics or surprising facts?

You GTS – GOOGLE THAT STUFF. Just enter the following questions into your favorite search engine:

* What are shocking statistics about ____________ (your subject?)

* What are changing trends in ________ (your industry or profession?)

* What is recent research about _____ (the problem you’re solving?)

* What is startling news about _____ (the issue you’re addressing?)

2. Use the word IMAGINE linked with 3 aspects/benefits of your program that everyone in your audience would find appealing.

* By verbally painting the ideal scenario your program delivers; everyone is on the edge of their mental seat eager to hear more because they’re thinking, “Sounds good. Who wouldn’t want that?!”

3. Say, “You don’t have to imagine it…” and then offer real-world evidence showing how your program has already produced tangible results so audience members know this isn’t “too good to be true;” they can trust it (and you) because it has a successful track record and has helped people just like them get the results they want.

Best yet, all the above can be condensed into a succinct 60 second opening.

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This website is about our WORK. To ponder posts about our HQ, click here.