Seth Godin’s book, Purple Cow, is about how to be remarkable. If you’ve ever flown before, you know what a flight attendant does.
Or do you:
OK, I’ve seen a ton of flight attendants. There are the traditional items that must be covered.
But how there are covered has yet to be defined, or may never be defined. This Southwest Airlines Flight attendant is remarkable.
Bottom line: in a highly competitive world, playing it safe is risky.