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Brand Loyalty Quotable

Dear jeff, this is marketing

Floor seating was all that was available. It was perfect. One of my Summer offices.

Marketing has been on my mind since day one (early 2008), specifically the brand story.

Why?

Because brand is the first thing people think of when they see or hear your name.

If consumer thoughts are remarkable, you stand a greater chance of being a natural choice at a high price point.

Being the same as the others is no way to get picked. Neither is offering a low fee, because someone is always willing to bid lower to get picked.

A clear, concise, and compelling marketing message is your best sales tool.

Nothing happens until a sale is made.

When humans make choices–that’s marketing. Marketing is the difficult work of telling a story that resonates, of bringing a consistent set of promises to people who want to hear them.

Seth Godin

Marketing isn’t about shortcuts, hustle or deception. Marketing is the art (and the science) of serving the people you seek to serve, to do better work by finding and satisfying needs. Marketing is the practice of making things better by making better things.

Seth

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This website is about our WORK. To ponder today’s post about our HQ, click here.

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Categories
Freaks unite

Seth Godin’s post word-for-word (it’s that good)

Disney Keynote Speaker
Photo is from a test conducted yesterday with external laptop charger, for upcoming Glacier trip #4, to see how long it takes to get to 100%.

 

Someone will appreciate (and be grateful they read) this, and that’s why i’m copying my fav biz author Seth Godin’s August 1, 2018 post word-for-word:

The motor

Here’s a simple hierarchy:

The self-driving car

Cruise control

Manual driving

Hitchhiking

Bicycling

Walking

The arc? As you move down the list, it gets harder and harder to coast. It moves from “set it once and forget it” to “one step at at time.”

The growth of audiobooks is outpacing reading. Why? Because audiobooks come with their own motor. Even readers are pointing out that they’ve forgotten how to read. But of course, that’s not true–we can still read a word, or even a sentence, it’s pushing ourselves through a chapter that’s difficult.

The internet is the greatest self-teaching resource ever developed. But few take advantage of it, because it doesn’t come with a motor. No tests, no certificates, no cruise control.

The decline of our personal momentum might be the great untold story of our time. That electronic media, incoming, ‘breaking’, please reply, didn’t you see that, react right now, click here… this has a cost. And the cost is our internal drive to initiate instead of to just react.

Someone’s driving. It’s either you, going where you choose, or someone else, pushing you.

 

Ok, back to my words…

You are the CEO of You, Inc.

You deserve all the credit and all the blame.

Credit is like eating an apple.

Blame is like eating an entire bag of greasy potato chips at 11pm.

The CEO is in charge of everything.

 

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This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.

 

Categories
Video Sharing

Hey industrial revolution, stop stealing our dreams

 

This is only for busy people who want to take a risk to pause a few minutes to potentially feel something strong enough from this 2016 Seth Godin riff that might actually influence the way they do their current work.

 

•  •  •  •  •

This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.

 

Categories
Book Publishing

Advice for writers (two Seth Godin riffs)

Advice for writers (two Seth Godin riffs).

Riff one.

Riff two.

Don’t die with a book in you.

 

__________

 

On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

 

This website is about our career health. To leave this site to read today’s post on my home health website, click here.

 

Categories
Quotable

The linchpin manifesto from Seth Godin

Seth Godin's Linchpin manifesto

 

(photo: The linchpin manifesto from Seth Godin)

Are you indispensable?

Maybe not to your boss at work.

But what about to the CEO of You, Inc?

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