Brand Loyalty

Embrace your customers means embracing social media

Three small bronze statues of children at the beach


Disney’s CEO, Bob Iger, in a You Tube video interview said,

“Disney isn’t embracing social media. Disney is embracing the customer. The customer is embracing social media”.

Social media can provide greater opportunity to help any organization create a stronger emotional connection with their brand.

Is your company embracing social media? Are you involved in it? Do you know what a Google Alert is? Do you have a domain name? Do you have a blog? These things will be as common as a cell phone some day. There will always be people who “get it” right away, and those that are the last in line.

Next Blog

It's Not Over Rated

Got Social Media?

You Tube turned five earlier this Summer.

Who could have predicted it’s rise?

Same thing here.

Ordinary people hitting the big time.

Got social media?

Ditch your resume and build your social media presence. That’s my mantra.

It will eventually free up more time to spend on the day-to-day stuff.

Am I The Only One? Could This Change Your Life?

Back To The Saturday Run

We Ran Through Windermere, Where Tiger Lives
We Ran Through Windermere, Where Tiger Lives

One of the challenges with our business world is that the people who are capable of decision making are not capable of keeping up with technology. Many reasons for this, and it really doesn’t even matter.

Yet the people who keep up with technology and understand it’s potential, particularly with social media, are not in decision-making positions.

This forms an unfortunate paradox.

Every once in a while there are exceptions to the rule. I planted a seed with a fellow midlife runner on our Saturday run. Not sure he got it. Or that he can even remotely consider it.

Sooner, rather than later, this will create an opportunity point. Or not. And so it goes. Life. Hard decision. Risks. Boundary pushing.

But the potential rewards are enormous. Gigantic.

This is one of my favorite things about running. And about life.

And We Saw This
And We Saw This
And This
And This
Anyone Else Think Like This?

There’s A New Resume In Town

Is Social Media The New Cardboard Sign?
Is Social Media The New Cardboard Sign?

How updated is your resume?

Even if your resume is updated, it’s outdated. No, seriously.

Social media is the new resume. If you’re not using blogs, LinkedIn, Twitter, You Tube and the other emerging social media channels to promote your personal brand, you are being left behind.

Agree or disagree, it doesn’t matter.  What matters is getting the job.

What are your chances if you follow the old and outdated rules?

No really

Social Media Director?

HQ - Makes Five
HQ - Makes Five

Met with a social media director of a large company recently yesterday.

He’s pushing 30.

I’m enjoying my 50’s.

He has a personal blog, and writes in it occasionally.

I write five daily blogs. Everyday.

He was curious what inspired me.

I mean, seriously, who writes five different ones, everyday?


So I told him.

He gets it now.

What about you?

No, really, what about you?