A Conservative Approach Is Customary For Large, Well-Estabished Institutions

It's a social media jungle out there, potentially breathtaking & dangerous on the same day

Organizations with the best reputations and greatest public trust have the most to lose if their social media isn’t specifically and clearly laid out. And even three years later, the social media learning curve is still a curve. The original corporate social media policies laid out broad, general, use-good-judgement verbiage. So much of the Internet landscape was, and still is, a relatively wild frontier.

PS. This is post 4,999, to read post 5,000 please click Blog

Corporate Social Media Policy Had Not Yet Been Invented On A Large Scale

The Power Of A Many Brands Is Based On The Reputation Of It's People

Three years ago, did your organization have an official corporate social media policy? Doubtful. Today? Sure. Industry has mostly caught up with what has been street knowledge for years – social media is invaluable in communicating a brand.

A brand is the first thing someone thinks of when they hear your name. Brands are not always positive. Some brands are so positive, they are the definitive leader: Disney, Apple, Google, Starbucks, ESPN.

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Social Media Has Always Been Acceptable For Personal Use, And Now Finally Widely Accepted For Professional Use

It was three years ago this month that jeff noel began using social media for Mid Life Celebration, LLC, noel’s retirement venture. What few are aware of, is noel was granted an opportunity to blog professionally. From January through July, 2009, noel was given permission to try blogging. He wrote completely on his own and was unendorsed by his organization. It was a very organic process. Armed only with the blessing to try.

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Company Blogs and Corporate Blogging?

Company Blogs and Corporate Blogging?

What is it?  How is it done?

And most importantly, what blogging policies and guidelines are best?

Here’s an article I just read that will start with the policy basics.  Simple structure that isn’t too complicated.  Click here to read: Corporate Social Media Policy

I’ll be following it as it looks to be a great, and credible, source of valuable tips to make it easier to move forward, safely, with corporate social media.

Make it a great day.  And thank you for visiting jungle jeff.net, Daily Reflections on Excellence.  Carpe diem, jeff 🙂

Blog World?

Our local newspaper, The Orlando Sentinel, has a whole section dedicated to blogs.

Sea World, a world famous Theme Park down the street from The Walt Disney World Resort, has a twitter account claiming to come from The Real Shamu.  Amazing how technology can, and is, being used to help businesses adapt to their customer’s ever changing, and ever growing, use of social marketing media.

In the land of Mickey Mouse, in fact the entire planet, it’s a wide open cyber-frontier.  Saddle up and carpe diem, jungle jeff  🙂