The CEO is primarily interested in the bottomline

  CEO’s and other senior executives want quick, cost effective solutions to things they’ve been unable to conquer. My main job is finding creative ways to help them see their blindspot. It’s gonna take time and money. And a level of commitment they’ve never experienced before. Note to self: Selling is the transfer of enthusiasm. […]

A simple solution to a plaguing challenge

  What would you do with 2,001 books that have errors in them? Nothing major, but definitely shouldn’t be there. First, maybe, we would agonize and curse ourselves for our stupidity and carelessness. Then quickly (if possible, in less than a weekend) start brainstorming ideas for a work-around. And 90 days later, eureka! Make them […]