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Disney Brand Loyalty Book

Emotional connections fuel loyalty

hierarchy of 2018 needs
Truth. Yesterday on Twitter.

 

wisdom
More truth. Yesterday at the gym.

 

Turtle crossing road
From this far away the turtle saw me and tucked in.

 

Florida Gopher tortoise
While she came out a little, she was never convinced i wasn’t there to do harm. i sat in the middle of the road for a few minutes and talked to her. It wasn’t enough.

 

Emotional connections fuel loyalty.

To create an emotional connection, something positive and unexpected has to happen.

Even the smallest positive gestures, if unexpected, are powerful.

If the positive thing was expected, it protects against delivering a negative experience, but, it doesn’t surprise and delight.

Magic happens when we are delightfully surprised.

However, meeting expectations, while decent, never moves our needle to raving fan.

When Ben at Thinking Heads emailed that he finally received the video clip, he added, “It’s excellent.”

He’s seen a few speaker videos in his two-decade career in the business.

To which i thought to myself, “Wow.”

 

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This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.

 

Categories
Professionally Speaking

Speaker Bureau conditions for exclusivity

Disney Speakers
Odds are high this is the only time in the history of the world this photo has been taken.

 

Conditions for exclusivity:

  1. All legacy clients remain mine, without conditions.
  2. For 2019, 24 speaking contracts required for 2020 renewal option.
  3. All my proprietary content and delivery style unconditionally remain 100% mine.
  4. Video recording strictly prohibited.
  5. Photographing slides strictly prohibited.
  6. Payment is 50% at contract signing, 50% 30 days before event.

 

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This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.

 

Categories
Professionally Speaking

Who’s the best Disney Keynote Speaker in the world?

Disney's jungle jeff Keynote Speakers
Jungle Excellence.

 

Who’s the best Disney Keynote Speaker in the world?

Tell you in a minute.

If you don’t tell people stuff, they may never know.

Information (constructive feedback) that they should address and modify.

Information (positive blind spots that build confidence) they should celebrate and enjoy and build upon for continued contribution.

Ben, the global speakers bureau director, told me the Ritz Carlton meeting planner told him that i was the best speaker she’s ever seen.

That speech was six weeks ago.

i never knew.

Now i do.

So Ben asked, “You want to be the best Disney Speaker in the world?”

“Yes”.

Afterward, reflecting on the experience, there was a missed opportunity….will tell you at the next blog…

 

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This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.

 

Categories
Professionally Speaking

Speaker Bureaus get 25% of everything

Disney's jungle jeff keynote speaker
My first Florida Summer job was in 1982, here, as Jungle Jeff.

 

Disney Keynote Speakers
Something told me to get photos of us together at a few key spots.

 

Speaker Bureaus get 25% of everything – keynotes, workshops, retreats, consulting.

The Internal Revenue Service gets 1/3 of everything after the Speakers Bureau takes their 25%.

It’s not the Magic that makes it work, it’s the work that makes it Magic.

Insight: a person could lament about how much they don’t get to keep, or they can rejoice about how much they are able to earn at the beginning.

 

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This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.

 

Categories
Professionally Speaking

Dear Global Speaker Bureaus

Disney Keynote Speaker
If you and your clients love Disney, your world just got more Magical.

 

Dear Speaker Bureaus…

One of the joys of writing is the opportunity to think on paper, like right now:

Ways you can book jeff noel:

North America keynotes are $26k net and client provides hotel. All other expenses included in fee.

International Keynotes are $36k net and client provides business-class airfare and hotel. All other expenses included.

Orlando Keynotes are $18,500 net, with no additional charges to client.

Workshops are $29k half-day and $39k full-day, net, plus $1.5k prepaid travel expenses.

International workshops, add $10k net.

Orlando workshops are $25k half-day and $35k full-day, net.

 

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This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.