When they want more you know something Magical happened.
This is the goal of every speech.
This is what happened yesterday.
Son, impossibly, this is the goal of every breath.
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Thank goodness for goodness.
While i couldn’t get the Mobike app to work, i was able to easily unlock the bike and ride. Fully expecting to pay $1.11 per 20-minute time blocks, the app wouldn’t let me.
Grateful the bike unlocked somehow. Otherwise, the evening would have been different – still filled with goodness, but different.
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The mission is clear.
Exceed expectations at every customer touch point.
Aim for perfection, settle for excellence.
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Madrid Disney Creativity Keynote Speech is in five days. Four months ago the framework (photo above) was laid out and the client approved.
We are expecting 1,000 attendees.
The speech is scheduled for 50 minutes, but it’s mapped for 45. Better yet, map it out for 40 minutes. Rarely does a conference start, and stay, on time.
Son, it’s easier to add a story or activity than to have to remove an important component minutes or hours before you speak.
My speeches are methodically intentional with specific insights, relevant stories, and excellent activities.
To have to take a strategic insight, story, or activity out means the speech’s DNA has been tampered with.
Son, this is a perfect example of over-focusing on the things i used to under-focus on or ignore.
i also clarify in advance if the conference is behind schedule and i start late, do i still take the agreed upon speech time.
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Summary:
1. Tell something new
2. Evoke contagious emotions
3. Tell a story (be personal)
4. Don’t lose the audience (jargon, etc)
5. Start strong (viewers are easily distracted)
6. Think globally (does your view make sense globally)
7. Practice (a lot)
My TEDx AUK Talk is a powerful and paradoxical catalyst to entirely (and easily) change the way we serve others.
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