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Disney Brand Loyalty Book

Great Disney leaders are active and visible

Hey, suggestion…read the post first and then watch this 20-minute video. Of course, 20 minutes is a luxury and probably impossible for you at this moment).

Ps. It may be one of the most important videos you watch this year. It certainly is for me. And if you are wondering why, click here.

 

 

Great Disney leaders are active and visible.

Why?

Because the only time a leader comes around is when                        .

Fill in the blank.

When there’s something wrong.

You get the picture.

When people see you frequently (and consistently) they start to let their guard down – because conversations go past work and naturally lead to personal – we don’t care how much a person knows until we know how much a person cares.

Not until your team is comfortable with you being around, will they start telling you the truth about what’s going on.

Until then, you’re being handled.

Good luck changing your habits.

It’s only impossible until you figure out what to let go of.

 

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This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.

 

Categories
Disney Brand Loyalty Book

Industry stereotypes are driven by truths and lies

 

A line from a Jimmy Buffett song…

In my line of work, i seem to see a lot more than most.

As a business advisor, i see leaders and organizations that are unhealthy.

Hundreds of organizations.

Thousands of leaders.

Many are so unhealthy, their corporate culture gets tainted and poisoned to a point of no return.

Like Wells Fargo.

And then a traumatic episode, not excluding Chapter 11 (metaphorical death).

Wells Fargo didn’t “die”.

Maybe they should have based on the egregious acts on such a large scale.

Why didn’t they file Chapter 11?

Because Banking has such a poor reputation that we weren’t appalled enough to go somewhere else?

Why?

Because literally every large bank has committed similar sins.

The people who win in these events are the great speech writers and video editors.

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This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.

 

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No really

Disney Professional Speaker analogy

Customer service nuggets
Her storytelling was masterful and her pace perfect. A common purpose, a customer compass, prioritized quality standards, and even simply defining what wow means were all missing for me. Sure 40 minutes isn’t a lot of time.

 

The speaker had 40 minutes to share her message.

Three points in the photo above.

The best analogy to summarize the experience is to imagine the comprehensive topic of customer loyalty being compared to a comprehensive lifetime commitment to personal wellness.

Imagine a running expert sharing three elements:

  1. Picking the right running shoes
  2. Setting goals
  3. Charting progress

We may pick decent running shoes, set a lofty goal, and log our efforts – and we could nail these things – but what about rest, nutrition, flexibility, core, aerobic and anaerobic balance, not to mention motivation?

The challenge is there’s rarely enough time (and rarely enough expertise) to draw a complete, foundational map.

So speakers share ingredients.

But without the entire recipe, or the complete set of blueprints, we’ll never know what we are baking or building.

So for tomorrow morning’s Disney Creativity and Innovation 30-minute keynote, i’ve carved out contextual time to at the beginning to remind the audience the map being shown is not complete.

 

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This website is about our career health. To leave this site to read today’s post on my home health website, click here.

 

On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

 

Categories
If Disney Ran Your Life

This is exactly what busting an industry stereotype looks like

This is exactly what busting an industry stereotype looks like…

 

 

Sure, Delta Airlines has been breaking the mold for years with their humorous safety videos. Qantas is doing the same thing, but without the humor. Instead, they connect from a different angle, using a deep emotional connection. They are banking on a different human motivation to ensure their passengers watch.

 

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On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

This website is about our career health. To leave this site to read today’s post on my home health website, click here.

 

Categories
Professionally Speaking

The biggest subconscious let downs with keynote speeches

Disney University
Very first day as a Disney Cast Member was here, January 25, 1982. Photo, yesterday, January 8, 2015.

 

Two things that a keynote speaker should consider avoiding:

  1. Not gonna tell you what you already know. What’s the point?
  2. Not gonna tell you the amazing thing somebody else did. What’s the point?

No one does anything with this information.

All it does is excite us for an hour or two.

A bit like a one-night stand, to be honest.

What you’ll get from my keynotes is this:

Remarkably deeper, different, and simpler insights than you’ve ever been exposed to before.

Tell us what you do differently. Tell us how it’s changed you. Speak from nothing but experience. Keep your theories and rhetoric to yourself.

This is the long awaited antidote to the two biggest subconscious let downs with keynote speeches.

A bit like deep, long-lasting love, to be honest.

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