Categories
Disney Brand Loyalty Book

Storytelling tips

slow down sign
Tell stories like your kids are listening. Photo: Two days ago biking home from the gym.

 

Five storytelling tips here.

Everything speaks is a phrase we teach at Disney Institute, although we didn’t coin it.

For example: “Small details that are often ‘undermanaged’ or ignored ‘chip away’ at the customer experience.”

 

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This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.

 

Categories
Disney Brand Loyalty Book

Legacy Blue helps tell a better story

Disney Customer Service Keynote Speakers
Months later, the color match caught my eye. Photo: Final day as a full-time Cast Member.

 

Legacy.

Name tag.

Deep blue.

Castle. Turrets.

Same deep blue.

Culture.

Famous for.

Paying attention to detail.

Intentional.

Blueprints.

Architecture.

Cultural architecture.

Transformation.

Leadership.

Mastery.

Legacy.

 

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On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

 

This website is about our career health. To leave this site to read today’s post on my home health website, click here.

 

Categories
If Disney Ran Your Life

A cut and paste Pixar story basics list from Emma Coats

Disney University lobby
Yesterday at 11:30am, waiting for lunch group.

 

A cut and paste Pixar story basics list from Emma Coats:

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Pixar story artist Emma Coats has tweeted a series of “story basics” over the past month and a half — guidelines that she learned from her more senior colleagues on how to create appealing stories:

#1: You admire a character for trying more than for their successes.

#2: You gotta keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. They can be v. different.

#3: Trying for theme is important, but you won’t see what the story is actually about til you’re at the end of it. Now rewrite.

#4: Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___.

#5: Simplify. Focus. Combine characters. Hop over detours. You’ll feel like you’re losing valuable stuff but it sets you free.

#6: What is your character good at, comfortable with? Throw the polar opposite at them. Challenge them. How do they deal?

#7: Come up with your ending before you figure out your middle. Seriously. Endings are hard, get yours working up front.

#8: Finish your story, let go even if it’s not perfect. In an ideal world you have both, but move on. Do better next time.

#9: When you’re stuck, make a list of what WOULDN’T happen next. Lots of times the material to get you unstuck will show up.

#10: Pull apart the stories you like. What you like in them is a part of you; you’ve got to recognize it before you can use it.

#11: Putting it on paper lets you start fixing it. If it stays in your head, a perfect idea, you’ll never share it with anyone.

#12: Discount the 1st thing that comes to mind. And the 2nd, 3rd, 4th, 5th – get the obvious out of the way. Surprise yourself.

#13: Give your characters opinions. Passive/malleable might seem likable to you as you write, but it’s poison to the audience.

#14: Why must you tell THIS story? What’s the belief burning within you that your story feeds off of? That’s the heart of it.

#15: If you were your character, in this situation, how would you feel? Honesty lends credibility to unbelievable situations.

#16: What are the stakes? Give us reason to root for the character. What happens if they don’t succeed? Stack the odds against.

#17: No work is ever wasted. If it’s not working, let go and move on – it’ll come back around to be useful later.

#18: You have to know yourself: the difference between doing your best & fussing. Story is testing, not refining.

#19: Coincidences to get characters into trouble are great; coincidences to get them out of it are cheating.

#20: Exercise: take the building blocks of a movie you dislike. How d’you rearrange them into what you DO like?

#21: You gotta identify with your situation/characters, can’t just write ‘cool’. What would make YOU act that way?

#22: What’s the essence of your story? Most economical telling of it? If you know that, you can build out from there.

Next Blog

Categories
Freaks unite

Compliance and the comfort it provides

Mid Life Celebration at Epcot
The Circles of Life?

 

Stumbled upon this yesterday.

Telling a great story is what a brand does.

You can’t begin to tell a story without understanding why that story should matter to the people you want to serve.  – Bernadette Jiwa

Anyone who tries to please the mainstream deserves everything they get. – Hugh MacLeod

Life is not a dress rehearsal. Live like you mean it.

Why listen to America’s work life balance expert?

Because without balance there can be no peace.

Without peace, there can be no contentment.

Without contentment, there can be no peace.

The circle of life.

Next Blog

Categories
Could This Change Your Life?

If I tell you you’ll never remember

photo from Pamela Wilson's November 2012 Visual Buzz session
Big Brand System’s monthly webinars help folks make their websites rock (photo: Pamela Wilson’s Visual Buzz)

 

You’ve been noticing some website changes and it’s because I follow Big Brand System – for three reasons:

  1. Pamela Wilson, founder, is someone I trust
  2. She has expertise where I do not
  3. She takes the complex and makes it very simple

And as April Fool’s day approaches, Mid Life Celebration’s story continues to evolve. Ken Burns speaks about manipulating stories. jeff noel speaks about manipulating our life ending, because we can.

And we can, if we focus on personal leadership. At the end of the day, it’s the one asset we completely control.

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This month jeff noel is encouraging Mid Life Celebration readers to follow all five daily blogs about work life balance. To go in an instant from this money (career) blog to the HQ blog, just click -> go to Next Blog