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Disney Brand Loyalty Keynote Speaker

Five daily blogs about life's 5 big choices on five different sites.

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Tag: Subway

Do You Get This Now?

Finland 2009

“Six under six”. …………(six meals under six grams of fat)

“Jared”.

Two Subway campaigns focused on losing weight. Which one do you remember? Much easier to see how emotion and storytelling enable the corporate kinship.

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Published January 3, 2011
Categorized as Emotion Trumps Everything Tagged Branding Campaigns, Emotion, Human Soul, Subway

WORK (5,800 posts)

WTF - wow, that's funny: i started writing five daily, differently-themed blogs on April Fool's Day 2009. Haven't missed a single day since. Ever. This one is about our work.

Your reputation is yours to build: You are the CEO of You, Inc. Consider the trajectory of one question: Do you want to be the best in your category, or do you want to be the category?

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