Invest time in earning repetitive attention or loyal business?

  Invest time in earning repetitive attention or loyal business? Repetitive attention usually is from potential customers seeking “free”. Loyal customers purchase from you and will purchase from you again, if you offer something remarkable in exchange for their money. Yes, there’s a body of evidence saying you should give away your best stuff for […]

What’s the point of a (72-hour) challenge?

  What’s the point of a challenge? Just think about the question’s significance for a moment. And be mindful we aren’t always receptive to someone else challenging us. Maybe that’s why challenges, especially brief ones, may not be something we’d give serious attention too. Maybe never. What can possibly be accomplished within 72 hours? Here […]