So many business professionals think they know Twitter. They think you Tweet something and the world sees it.
Yeah right. Rubbish.
How do I know? Because I know more about social media than most people.
And there are quite a few who make me look like a beginner. They are years ahead of me, and you.
Social media will not work for you unless you are patiently and consistently using it yourself to promote your own message, and can see your own metrics, to understand what works and what doesn’t.