This is going to make traditional thinkers squirm. But it should make them squirm with delight. But amazingly, it won’t.
Ann Handley of Marketing Profs, mixes (happily and deliberately) business and personal on her Marketing Profs Twitter account. She discusses why business and personal tweets are critical to success. (I’ve been preaching it too). A word of caution, it’s 11 minutes long. I played it in the background last night while doing other work.