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Disney Brand Loyalty Book

Anyone can sign up for this unfair advantage

scoreboard
Tampa Catholic had an unfair advantage – they played better as a team for the first three quarters. Above: score at start of 4th quarter.

 

scoreboard
In the fourth quarter, we outscored Tampa Catholic 14-8…too little, too late.

 

Here’s a sign you never seen hanging in a lawyer’s office,  a High School lobby, or a cable service provider’s headquarters:

We have an unfair advantage: WE CARE MORE THAN ANYONE ELSE.

Easy to promise.

Anyone can make this promise.

Literally impossible to live up to.

But if you did it, it would work.

More than any other skill or attitude, this is what keeps me (and most people in general) coming back.

Good luck today, with what you do for a living.

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