How Important is Trust?

Do You Trust The Makers Of Candy Cigarettes?
Do You Trust The Makers Of Candy Cigarettes?

Trust is often placed on the list of top leadership skills, while people are compiling key leadership skills and attributes.

How important is trust when stacked up against all the other critical leadership values?

Ever ponder the top key leadership values great leaders possess? Are you now? Good. Here are some that always make the list:

  • Vision
  • Communication
  • Results
  • Inspiration
  • Integrity
  • Trust
  • Experience
  • Relationships
  • Recognition
  • Passion
  • Focus

What do you say is your number one leadership trait?

For me, it’s trust. Everything else revolves around this simple, and often overlooked leader character trait. I place trust ahead of passion, because a leader may have passion, but people mistrust motives, for example.

If you really think about it, how can anything else matter without trust?

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By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites.


  1. I agree wholeheartedly. I have found that to win over people one of the best ways is to give them something to do and TRUST that will do it, and do it well. Somehow you have to let be known how confident you are that they are the person for the job. I know when people treat me that way I am inspired to do well and will work extra hard not to disappoint them.

  2. Carl, great point. We ought to grant trust in the workplace. Let people know they have it, and be crystal clear it’s theirs to lose – hopefully, they never will.

    Now, outside of work, a completely different story.

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